While Pekin gets ready for the big Olympic Games, Adidas came up with a nice advertisement to bring whole nation together.
"I never lift alone."
"I never lift alone."
"Alone I jump, together we soar."
"Ever seen a nation fly?"
"I run with 600 million legs."
"No one gets up when a whole country kicks."
"They see me, But they'll feel us."
Advertising Agency: TBWA\ TEQUILA Hong KongExecutive
Creative Director: Mark Ringer
Head of Art: Patrick Tom
Copywriters: Mark Ringer, Malcolm
CostainDesigner: Hoon Kim
Creative-At—Large: John Merrifield
Production: Pat MakPhotographer: Nadav Kander
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