Sunday, May 10, 2009

Matthew Williamson for H&M

The first idea what comes to minds when the name "Matthew Williamson" is heard, is most probably dressing for the beach life style. However, he claims that he doesn't design only for the beaches but aims to carry this style into the offices. Thanks to his collaboration with H&M, it will be affordable for everyone to be able to have a glamorous holiday style in the wardrobe. This is actually his secong collection at H&M and this time he designs both for women and men. This second collection is more relaxed and bohemian than the winter collection. All the designs he made welcomes a perfect summer with lots of color, lots of prints and embroderies to engage the party atmosphere with the summer beaches. Tunics, kaftans, easy wear dresses, bikinis are the major items in the collection to create the tropical kind of feeling.

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