He will probably attract more women than he does men with this ad campaign but wives and girlfriends will definetely remember to check his scent in special days' shopping. We will have to wait until September to see this ad campaign with the cute and talented designer around. See what WWD says about it: "Marc Jacobs is baring his all for his new men’s fragrance, literally.
To make a point that the new fragrance, Marc Jacobs Bang, is a personal passion, Jacobs will appear in his own advertising for the first time, lying naked on a silver Mylar bed — with only an oversize bottle of the fragrance for modesty’s sake. And it’s only one of many projects the designer has up his sleeve — he also is eyeing men’s and women’s underwear as well as color cosmetics. "
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