Friday, June 17, 2011

So What is This Denim Wash All About?

Martelli is a world wide known Italian Denim Washing House that has a big impact on denim fashion trends. Its cute video designed in a vintage style gives a brief idea about vintage wash. You can actually see in this video that your favorite denim pants are actually hand made. For instance, destroy effects around hems and pockets are achieved by applying sand paper on each pair of paints. If you don't have any idea about what I'm talking about, I would suggest you to have a look at the video.

Having said that, Martelli doesn't use sand blasting effect which is extremely dangerous for human lives. However, who can guarantee that chemicals used during wash process don't give any harm to workers?

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