Denim is a big market having a big share from casual wear. Not to mention, recently jeans are used even to look chic during the night. There are many premium denim brands in the market and they all try to make a difference to be picked. Fit, color, wash, style are the major elements making a pair of jeans look special. However, there are some details that designers work hard on even though we might not recognize time to time, such as thread color, stitching style, labels and packaging.
I found J4's way of presenting their jeans quite brilliant. Same style, same color with different thread colors, named and packaged with the color of threads....This also makes us give attention to the coloring....
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