Is it innovative to glue jeans instead of sewing? It is, indeed. Is it a better way? As a classic jeans lover, I can't say it's my taste. To me, a good pairs of jeans gets its personality not only by its wash but also by its style of stitching, such as thread color, thickness, way of stitching etc. That's me, though...I am just wondering if this glue is strong enough to keep jeans together even after hard washing with chemicals...As far as I can see from their website, it's handmade on raw denim. Then here comes the second question: What will happen to the brand when raw denim is not as trendy? And do we really want to stay apart from our favorite pair of jeans after 2 years just because glue's life is over?
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