Sunday, July 27, 2008

new reality series on the web

"In a new effort to attract a younger audience and capture marketing dollars that are increasingly going to the Web, Vogue magazine has teamed with the fashion and media divisions of IMG to produce an elaborate Web-based reality series about the fashion industry."

The show, called Model.Live, depicts the lives of three models who navigate around catwalks for fashion weeks in New York, Milan, Paris and London. It will be possible to buy any of the clothes they are wearing by clicking at anytime. It will be possible to see the first of 12 eight minutes episode in August on

"Model.Live is the latest example of interactive entertainment tailor-made for the Web by marketers trying to reach younger, tech-savvy audiences. Advertisers in the U.S. are expected to spend $1.35 billion on video Web ads this year, almost double the amount spent in 2007, according to research firm eMarketer. Videos are the fastest-growing online-ad format, though the growth comes from a small base.


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