Although architectural style of the building created difficulties in complying with the heritage regulations, working on a huge space designed to be the offices of a company and converting it to a store where modern and contemporary, young people would do shopping based on the latest trends was a good opportunity to extend the personal horizons of the designers.
The result is unique and a worthy experience for the shoppers. Combination of old and new, past and present was melted successfully in a pot. This store looks more well designed and elegant than the other stores of H&M that I have been to. Such stores with high quality and image, collaborations with famous designers are getting more and more in H&M. Maybe H&M has already realised that people don't want to buy just cheap but also request a quality experience from the retailers, therefore getting more upscale.
If you are interested in the design process of this store, you can read the full story at:
http://www.archdaily.com/10512/hm-store-in-barcelona-estudio-mariscal/
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