Tuesday, December 23, 2008

H&M Store in Barcelona

The new H&M shop is found in the most commercial street of Barcelona, Portal de l’Àngel, in the building, which is listed, is a vestige of the bourgeois architecture from the end of the 19th century, and is the work of Domènech Estapà, an architect who was opposed to the Modernista movement and more inclined towards a neo-classical style.

Although architectural style of the building created difficulties in complying with the heritage regulations, working on a huge space designed to be the offices of a company and converting it to a store where modern and contemporary, young people would do shopping based on the latest trends was a good opportunity to extend the personal horizons of the designers.

The result is unique and a worthy experience for the shoppers. Combination of old and new, past and present was melted successfully in a pot. This store looks more well designed and elegant than the other stores of H&M that I have been to. Such stores with high quality and image, collaborations with famous designers are getting more and more in H&M. Maybe H&M has already realised that people don't want to buy just cheap but also request a quality experience from the retailers, therefore getting more upscale.

If you are interested in the design process of this store, you can read the full story at:


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