Sunday, February 22, 2009

hello barbie, let's go party!

Barbie turned her 50 this year. But she is still very dynamic, energetic and creative. As part of Mattel’s global birthday celebration, she made her runway debut in Bryant Park. 50 designers, including Anna Sui, Betsey Johnson, Calvin Klein, Diane Von Furstenberg, Michael Kors, Trina Turk, and Tracy Reece, created looks for the show. These life-size outfits will be one of a kind and available for sale, some of them at Bloomingdale's.
Of course, general appearance and mood is very Barbie looking, pinkie and girlish. It's like you can find anything you need in this collection for your wardrobe if you want to live like a Barbie, from a rainy day to a trip to the airport, from your wedding to a summer cocktail party.
We should add a footnote by the way. The world’s largest Barbie store is opening in Shanghai early March, complete with a spa and a bridal service that offers a $15,000 Vera Wang gown. The buyer of the gown will receive a Barbie with the same dress on.
Barbie is also launching a new beauty line this year with cheeky and fun boutiques in stores like Fred Segal in Santa Monica. There will be a Barbie boutique in Bloomingdale's next week with Barbie brand clothing and other goodies. As you see, the older Barbie gets, the wiser she becomes...

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