Wednesday, May 13, 2009

Pop-up Shop of Coming Soon and Y's Mandarina

Temporary retail shops are getting more popular day by day. I like this idea because it's fresh, it's creative with art-gallery like spaces and it is practical since it brings the mobility together. Also idea of Pop-up can generate a consumer feeling since it is first of all temporary, but also carries out the exclusivity and surprise in it.

Pop-up shop of Coming Soon and Y's Mandarina will be available in New York for 3 months period. As you can see from the pics, as a pop-up shop, the decoration is very minor and mobile. Interesting concept, isn't it?

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