Wednesday, June 25, 2008

Fall/Winter 2008/2009 ad campaigns

Summer may be upon us, but fashion icons are already ready for their fall campaigns. Fashion is a never-ending story and pretty greedy. Even before we fine-tune ourselves for the new trends, images that are even newer than before are being published. That’s how consumer world inhales and exhales…

Marc Jacobs:

I was curiously waiting to see what March Jacobs would come up with this time for his Fall/Winter 2008/2009-ad campaign. For the ones who remember weird and unusual Spring/Summer 2008 ads with robotic Victoria Beckham, hearing that he used real model might be promising. However, how would you react if I told you that he would use the same male model both for Marc by Marc Jacobs menswear and womenswear campaigns?
Male model Cole Mohr is featured in both Marc by Marc Jacobs menswear and womenswear campaigns. Mohr was photographed by Juergen Teller in Texas. For a fashion designer who has his own shoots in women’s clothes and shoes for Interview magazine, having an androgynous model is probably normal. That’s pretty cost saving as well…Do you think unisex models in fashion ads is the next trend? Check out the ads, which will first be featured in Vogue July 2008 issue.


Photographed by the Steven Klein, the campaign features models Jessica Stam, Lily Donaldson, Caroline Trentini, Evandro Soldati, David Gandy, Sean Harju and Noah Mills. Theme of the ad campaign is gangsters in New York streets, pretty dark and in action. Photos seem very artificial and computerised that women models are almost like Barbie dolls. Ads are informative about D&G’s Fall/Winter 2008-2009 collection, too. Obviously, ties for men are becoming much narrower, as it’s in the same direction for women's pants.

Roberto Cavalli:

Roberto Cavalli Fall-Winter 2008-2009 Ad Campaign, Isabeli Fontana by Inez van Lamsweerde and Vinoodh Matadin, with classic Cavalli animal print dress.


It is Alessandra Facchinetti’s first ad campaign for Valentino, and she appears to be already mindful of her creative vision. The ad campaign shot by Peter Lindbergh in Paris, features Angela Lindvall and Isabeli Fontana.

“I wanted to move away from the cliche of pure luxury to focus on a modern and elegant campaign and a dynamic woman who gets around. It’s a starting point for us and offers the world of Valentino at 360 degrees,” the designer explains of next season’s concept - a vision that ties into the brand’s greater focus of attracting a younger.” Ad campaign is young and fresh, yet attractive and sexy. I really liked the combination of natural look of models with the density of the garments.

Vanessa Paradis, the French singer and fiancee of Johnny Depp, has signed on to be Miu Miu’s new face for their 2008 Fall/Winter ad campaign. I believe Vanessa Paradis has such an instinctive beauty and this ad spoiled her look with too much make-up that creates such a plastic appearance. These robotic, almost without any sense look, seems to be the big trend. I don’t find it aesthetic though, anyway human being is the one who is going to use these products.


Beauties in nineties are coming back this season. Vanessa Paradis for Miu Miu and here is Linda Evangelista for Prada. Linda for Prada shot by Steven Meisel has a pretty retro look,too. Probably Prada had to pay enough for retouching to create this housewife look back in 50s. Even the businesswear she wears, can't take the image of the happy mum on a 50s family cards.

Yves Saint Laurent:

Here is the other 90s fashion icon in a Fall/Winter 2008/2009 ad campaign: Naomi Campbell. Why on earth does she have these sequined pants? I don’t know…I guess it’s because 80s back in town. Shot by Ines van Lamsweerde and Vinoodh Matadin...Naomi even wore these pants recently in CFDA awards. To me, Naomi is a good pick to reflect YSL’s face: Classy, sexy and beautiful…Sometimes too much awkward, but still admired…

Jill Stuart:

Spring/Summer 2008, we observed the art influence in fashion with interpretations of some big painters like Klimpt and Van Gogh as well as some dresses exactly like abstract paintings. Jill Stuart ad campaign with Toni Garn, carried this trend to Fall/Winter 2008/2009 ad campaigns. I liked the contrast between the colorful background and the black color on the model. Glamorous, sophisticated, sensational and sexy woman as a piece of art…

Jimmy Choo:

Shoe master extraordinaire Jimmy Choo is ready to launch his fall-winter ad campaign featuring the beautiful American supermodel Angela Lindvall photographed by Terry Richardson. The ads will premiere in the August issues of such high-end fashion magazines as Vogue, Harper’s Bazaar, and British Vogue, and will allow fans of the luxury fashion designer an insight into his latest models of women's shoes and handbags.
The ads portray Lindvall lounging at the Plaza Hotel, in a refined, slightly decadent atmosphere with luxurious accessories. "I chose to work with Terry Richardson because of his inimitable style and the way he captures women as modern, glamorous and independently confident", revealed Tamara Mellon, president and founder of Jimmy Choo.

Louis Vuitton:

Eva Herzigova by Mert Alas and Marcus Piggott. This is just a sneak peak…

Armani Underwear:

Well, maybe an underwear ad campaign which is for men, has nothing to do with our subject…You think so? I am not sure if the model is David Beckham J David Beckham is again in a New Armanin Underwear campaign, by photographers Mert Alas & Marcus Piggot. First print ads of the campaign will be published in the next issue of Vanity Fair. And here's how Mr Beckham looks on new ad on the Macys in San Francisco. Obviously, I am not the only one who is interested in this campaign…:)

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