Obviously, models had a lot of fun during the shooting of Hugo Boss Orange Fall 2011 ad campaign. Images made me smile with natural and comfotable poses which are actually a part of daily life. In the background beautiful Amsterdam, in front, innocent and natural models are very harmonic with the casual style of Hugo Boss Orange line as contrast to the brand's serious image that we are actually used to. If you click the link, and watch the very short video of the ad campaing, you'll know what I mean :)
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