Friday, July 8, 2011

Playful Models of Hugo Boss Orange

Obviously, models had a lot of fun during the shooting of Hugo Boss Orange Fall 2011 ad campaign. Images made me smile with natural and comfotable poses which are actually a part of daily life. In the background beautiful Amsterdam, in front, innocent and natural models are very harmonic with the casual style of Hugo Boss Orange line as contrast to the brand's serious image that we are actually used to. If you click the link, and watch the very short video of the ad campaing, you'll know what I mean :)

For Turkish please click Trend Kupu.


Danielle said...

this looks like a relaxed and fun shoot! i love the clothes!

Kyla said...

That looks like so much fun!
Also, I am all about looking at fall collections right now; I'm ready for this heat to end!

Olé said...

Danielle, I liked this relazed look too. This is a good hint for next season's trend ;)
Kyla, I hate hot, too but I can live with still for a while :)

Anonymous said...

Aww, I love these photos! I have seen so many ad campaigns lately where the models look so gloomy. I just want to say, "cheer up girls! You are wearing just beautiful things!" So I love these happy pictures!